Communicating Your Research to Diverse Audiences
Communicating your research to diverse audiences is essential for broadening its impact and relevance beyond academia. By making your work accessible and engaging to non-specialists, you can inspire public interest, inform policy, and drive real-world change.
Personal Branding and Positioning Resources
Books
- Me 2.0: Build a Powerful Brand to Achieve Career Success – Dan Schawbel
- Personal Branding for Dummies – Susan Chritton
- The Professor Is In – Karen Kelsky
Courses
- Coursera: Branding: The Creative Journey (IE Business School)
Articles & Guides
- Nature Careers: "Developing Your Research Brand"
- The Chronicle of Higher Education: "How to Create Your Research Story"
Online Media Resources
Publishing Thought Leadership & Opinion Pieces
- The Conversation (www.theconversation.com) – Academics can submit research articles
- Medium (www.medium.com) – Share ideas and insights
Engaging with Journalists & Media
- Science Communication: A Practical Guide for Scientists – Laura Bowater
- PLOS SciComm Blog (plos.org)
Courses
- edX: Science Communication and Public Engagement (University of Edinburgh): Science Communication and Public Engagement (Online Learning)