Communicating Your Research to Diverse Audiences
Your relevance outside academia depends on knowing how your message is heard and understood. By making your work accessible and engaging to non-specialists, you can inspire public interest, inform policy, and drive real-world change.
Personal Branding and Positioning Resources
Books
- Me 2.0: Build a Powerful Brand to Achieve Career Success – Dan Schawbel
- Personal Branding for Dummies – Susan Chritton
- The Professor Is In – Karen Kelsky
- Making Numbers Count: The Art and Science of Communicating Numbers - Chip Heath and Karla Starr
Courses
- Coursera: Branding: The Creative Journey (IE Business School)
Articles & Guides
- The Chronicle of Higher Education: "How to Create Your Research Story"
- Harvard Business Review: “A New Approach to Building Your Personal Brand” - Jill Avery
Online Media Resources
Publishing Thought Leadership & Opinion Pieces
- The Conversation www.theconversation.com – Academics can submit research articles
- Medium www.medium.com – Share ideas and insights
Engaging with Journalists & Media
- Science Communication: A Practical Guide for Scientists – Laura Bowater
- PLOS SciComm Blog plos.org
Courses
- edX: Science Communication and Public Engagement (University of Edinburgh): Science Communication and Public Engagement Online Learning)
- Public Health Online Research Guide
For one-on-one expert assistance, please contact the following according to your interest:
- Communicating with Department of Defense and other national security agencies: Cody Nicholls, rcn1@arizona.edu, director of National Security Initiatives.
- Connecting with Industry: Brian Adair, brianadair@arizona.edu, executive director of external engagement.
- Speaking to a general audience or the media: Leslie Hawthorne Klingler, content developer.