About Marcomms

What We Do

The Research, Innovation & Impact (RII) Communications and Marketing team uses a strategic, comprehensive, and multi-layered approach to showcase our world-class researchers and the groundbreaking work they do to make a lasting, positive impact on real people and their communities.  

As strategists, writers, graphic designers, and web developers, we work collaboratively with our colleagues across RII and the broader campus community to craft compelling communications that promote research excellence at U of A.

We manage a vast portfolio of communications and marketing assets, including the U of A Research website, social media accounts, presentations, publications, digital and print promotional materials, and events.

We’re committed to:

  • Increasing public awareness of U of A as a research powerhouse and land-grant institution
  • Brand compliance and consistency
  • Collaboration with stakeholders
  • Expanding and strengthening RII’s partnerships
  • Communicating how U of A research and innovation benefits real people, our environment, our state, and the world

As resources and timelines permit, we offer support within RII in the following areas:

  • Graphic design
  • Internal and external communications 
  • Specialized communications including executive and philanthropic
  • Content development including news releases, marketing materials, and key messages
  • Media relations 
  • Web development
  • Social media strategy 
  • Photography 
  • Event coordination and marketing 

Note that special consideration is given to RII units with no communications or marketing professionals on staff.