Communications and Marketing
Our Team
The Research, Innovation & Impact (RII) Communications and Marketing team uses a strategic, comprehensive, and multi-layered approach to showcase our world-class researchers and the groundbreaking work they do to make a lasting, positive impact on real people and their communities.
As strategists, writers, graphic designers, and web developers, we work collaboratively with our colleagues across RII and the broader campus community to craft compelling communications that promote research excellence at U of A.
We manage a vast portfolio of communications and marketing assets, including the U of A Research website, social media accounts, presentations, publications, digital and print promotional materials, and events.
We’re committed to:
- Increasing public awareness of U of A as a research powerhouse and land-grant institution
- Brand compliance and consistency
- Collaboration with stakeholders
- Expanding and strengthening RII’s partnerships
- Communicating how U of A research and innovation benefits real people, our environment, our state, and the world
As resources and timelines permit, we offer support within RII in the following areas:
- Graphic design
- Internal and external communications
- Specialized communications including executive and philanthropic
- Content development including news releases, marketing materials, and key messages
- Media relations
- Web development
- Social media strategy
- Photography
- Event coordination and marketing
Note that special consideration is given to RII units with no communications or marketing professionals on staff.
University Marketing and Communication Resources
These resources are available to all staff and faculty to support communication and marketing efforts.
Arizona Digital Assets Library
Portal of photo, video, and template assets maintained by University Marketing & Communications to support the work of University of Arizona staff, faculty, partners and vendors in visually representing our campus and activities.
Arizona Sites
Fully-developed Drupal sites managed by Campus Web Services. Create a University of Arizona branded, mobile responsive site for your unit or department by adding the content, videos and imagery. Starting at $250/year.
Captions and Audio Descriptions
The Disability Resource Center (DRC) is available for information regarding the use or development of accessible audio/video materials.
Media Release Form
All models and video participants need to sign a release form, granting ownership of the footage to the University of Arizona for use in any current and/or future productions. The form is also available in Spanish at brand.arizona.edu.
Trellis CRM
Trellis CRM is the University of Arizona's enterprise constituent relationship management program. Trellis solutions include appointment scheduling, email campaigns and bulk email sends, events, service management, and social media management.
UAnnounce
Where you can submit news on behalf of your department, unit or program. Get the word out to campus about upcoming events, job postings, retirements, new programs and services, and more.
Highlights, Statistics, and Experts
RII Research Highlights
A shareable snapshot of our research accomplishments. Explore our dynamic web version. On that page, you'll also find a printable PDF version.
Research Magazines
High-quality research magazines that can be shared as PDFs or as links to embedded versions that allow users to digitally "flip" through the content. Topics include health, space, quantum, and environment.
UArizona Fact Book
The University of Arizona Interactive Fact Book provides a comprehensive and focused snapshot of data for the institution's core reporting areas.
Subject Matter Experts List
A list of UArizona experts from many disciplines, organized by topic.
RII Communications and Marketing Support
Use the forms below to request assistance from the RII communications, marketing, and events team.
Communications and Marketing Requests
Request form for promotion of your news and events, assistance with design, social media, newsletters, and all general marketing and communications inquiries.
RII Event Calendar
The RII Event Calendar can promote your event to a wider audience. Notify the RII Central Communications Team about public or private events organized or hosted by RII units taking place on Main Campus or based in Tucson.
Web Team Support
Boilerplate Text
A boilerplate is a concise, standardized paragraph that provides key information about the University of Arizona, ensuring consistency in how we describe ourselves across various documents and platforms. Our boilerplate offers clear messaging and insight into our brand identity. This language should be used whenever a brief overview of the University of Arizona is needed, including at the end of press releases, on websites, and in some marketing materials.
The University of Arizona, a land-grant university with two independently accredited medical schools, ranks among the nation's top public universities, according to U.S. News & World Report. Established in 1885, the university is widely recognized as student-centric and has been designated as a Hispanic Serving Institution by the U.S. Department of Education. As a leading Research 1 institution, Arizona ranks in the top 20 among all public universities with $955 million in annual research expenditures according to the National Science Foundation. The university advances the frontiers of interdisciplinary scholarship and entrepreneurial partnerships as a member of the Association of American Universities, the 71 leading public and private research universities in the U.S. and Canada. It benefits the state with an estimated economic impact of $4.1 billion annually.
The Office of Research, Innovation and Impact (RII) expands the capacity of Arizona’s research and innovation enterprise with a focus on translating big ideas into important new knowledge and using the power of that knowledge to improve lives and communities in Arizona and across the globe.
RII is committed to expanding the university's capacity for knowledge creation and discovery; integrating efforts by faculty, students, staff, and leadership to move inventions and technologies to the marketplace; increasing the university's connectivity with external collaborators and stakeholders; spearheading industry and public partnerships; increasing total research funding; and making a difference in our community and state.
RII Quick Links
University Quick Links
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