Social Media Strategies to Amplify Your Research
Effective social media strategies play a key role in amplifying your research by expanding its reach beyond academic audiences. By leveraging various different social media platforms, researchers can increase visibility, encourage collaboration, and drive greater engagement with their work.
Online Presence and Visibility Resources

Academic Profiles & Websites
- ORCID (www.orcid.org) – Unique researcher identifier
- ResearchGate (www.researchgate.net) – Networking for academics
- Google Scholar (scholar.google.com) – Citation tracking
- KMap (University of Arizona researchers)
Book & Guides
- The Online Researcher: Social Media and Digital Scholarship – Mark Carrigan
Courses
- Udemy: Building a Professional Online Presence for Researchers: Building a Professional Network | Udemy
- LinkedIn Learning: Writing Thought Leadership Content: How do you write and publish thought leadership content without getting stuck?
Social Media for Research
- Communicating Your Research with Social Media – Amy Mollett, Cheryl Brumley, Chris Gilson