At the University of Arizona, research moves fast. Research Development Services’ newsletter, The Current, has become the hub that keeps faculty, staff, and students up to speed with funding opportunities, government updates, and research development news. But the strength of the newsletter isn’t just the information it carries; it’s how deliberately that information is shaped around its audience. 

Click-through data from July to November 2025 shows a clear picture of our engaged readership: 

• 62% faculty, 

• 29% staff, 

• 9% students. 

With certain colleges standing out for their high interaction: 

• College of Medicine – Tucson leads engagement, 

• followed by Engineering and Science, 

• with strong representation from research units like BIO5 and RII. 

Engagement patterns also make our curation strategy clear by focusing on topics that align with statistical interests: 

• Featured Research Articles dominate, driving 25–35% of total clicks. Stories highlighting major grants or human-centered research consistently outperform others. 

• Campus Research Events generate 15–25% of clicks, especially high-profile symposia and interdisciplinary gatherings. 

• Federal Updates contribute 10–20%, with DOE and DOD updates earning twice the clicks of other agencies. 

These proportions mirror the university’s research ecosystem, allowing us to tailor content to the people who rely on it most. The Current now reaches over 9,200 readers across 73 units, with steady subscriber growth over the past several months. 

Built for the researchers, innovators, and learners at the University of Arizona, The Current evolves through insights from its readers. By understanding our audience, we can keep delivering the opportunities and stories that move our research enterprise forward. Stay connected and join us in building what comes next!